Fruit Market Concept
Concept Overview
Visual identity concept for a modern fruit market focused on freshness, simplicity, and everyday urban convenience.
Final Logo
The finalized logo combines apple, grapes, and citrus forms into a compact emblem with a rising sun and stylized landscape. The mark is designed to remain legible and recognizable at both small and large scales.
Delivery Vehicle Branding
The logo applied to a delivery van operating in a night city environment. The strong silhouette and single-color mark ensure clear visibility even under low light and motion.
Storefront Signage
The identity used as a physical sign above the entrance of the fruit market. The simple color scheme and bold typography translate well into real-world signage and retail architecture.
Concept Sketch Exploration
A sheet of early logo sketches showing the exploration phase. Different compositions of fruits, baskets, and landscape elements were tested before arriving at the final symbol.
